It seems like stores want our feedback on everything we buy. When they send us online surveys immediately after our purchases, it’s like going on a first date and being invited out for a second date before the first date begins. After buying an item, we need to wash, wear, and live with it for a while so we can give accurate feedback on our experience.
As a former market researcher, I recognize the risks of a slanted survey. For example, I saw one customer satisfaction questionnaire that offered two possible ratings—good or very good. That’s not a legitimate survey. In fact, it crosses the line. Customers want their views valued, not manipulated.
I don’t mind completing good surveys, but I do prefer to skip the rambling and repetitive ones. Checking off a lot of little boxes and filling out boring forms is no fun. A focus group is a whole different situation, especially when you toss in a couple of celebrities. Have a look:
What major cultural issues do you want addressed and with which influential person do you want to voice your concerns and opinions?