Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Friday, March 4, 2016

Adventure of a Lifetime


When’s the last time you visited a library? If you’re a student, maybe it was yesterday, but for too many of us, the library is a forgotten resource. Nowadays the Internet rules. Anything you want to know, along with things you don’t want to know, await you on the web.

I smiled this week after one of our kids, complaining that websites for a school term paper were useless, asked for actual books. Finally, somebody wants to visit a library. Sometimes the library is the place to go, and other times…well, take a look:
                                     https://youtu.be/fxOjfHFe1xY

It’s unlikely you’ll experience that type of situation, unless you live on a college campus or in an alternate universe. But if you plan to do any type of serious research, expect a library visit in your future.

In college, I remember visiting the library’s “stacks.” These were multiple, unoccupied floors of shelved books accessed by an elevator, and thankfully, a student I.D because the stacks were—in a word—scary. If I recall correctly, the lights were on timers attached to the end of the bookshelves. That placement only added to the fun of hunting down an ancient resource, especially after you forgot to reset the timer and found yourself in near darkness. But after braving the stacks, locating a particular work of literature from among the nearly two million other books felt like finding a treasure. Library memories (sigh). J    

Which habit or tradition do you still do, even though most people may find it “old school” or old out-dated?

Saturday, November 7, 2015

Tell Us What You Think


It seems like stores want our feedback on everything we buy. When they send us online surveys immediately after our purchases, it’s like going on a first date and being invited out for a second date before the first date begins. After buying an item, we need to wash, wear, and live with it for a while so we can give accurate feedback on our experience.

As a former market researcher, I recognize the risks of a slanted survey. For example, I saw one customer satisfaction questionnaire that offered two possible ratings—good or very good. That’s not a legitimate survey. In fact, it crosses the line. Customers want their views valued, not manipulated. 

I don’t mind completing good surveys, but I do prefer to skip the rambling and repetitive ones. Checking off a lot of little boxes and filling out boring forms is no fun. A focus group is a whole different situation, especially when you toss in a couple of celebrities. Have a look:  

  

                                          https://youtu.be/KICLApm_ANE
  

What major cultural issues do you want addressed and with which influential person do you want to voice your concerns and opinions?